four main market stream that did best depending on your community
famers markets
restaurants
farm stand
whole sales aggregators and distribution
lets first talk about important subject when comes to marketing and selling your produce that is branding no matter what market stream you are going to sell your crops to promoting your self and your farm is an important part of achieving success , this include the way you present your self , the way you talk , and promise that you make, this is all important when it comes marketing and this all related back to branding , the name of your farm the message you tell the people , story of your farm , your value as a farmers all these things combines are what makes up your farm brand .
this place a circuital role in success of your farm , now if your are not familiar with branding I think the best way we can describe the brand is that brand is personality of business in this case your farm , when doing business with other people whether you are selling your produce to someone at the local farmers market or restaurants its important that they know who they are doing business with and why they are doing business with you instead of looking at the personality of business.
image the brand as person what are characteristics that make the mix of its personality so for example what is the name of farm , how does it present it self , what does try to communicate , what are core value and what does the farm stand for and who want to associate with a well defined brand is able to answer these question and clear shows its potential customers and why they should do business with it
some of objective it will achieve are that it deliver a clear message and it can emotionally connect your target customers to you and your produce which will motivate them to buy from you and can great strong customers loyalty in the process, if you done right this help a lot with the success of your farm now farming you are essential the face of your business much like personal brand , you will be out that will reach out potential customer's and will have to promote yourself and your farm and your produce and goal of branding and marketing is to develop a strong customer loyalty and relationship. this is the most essential parts of having success farm.
you want create a strong a strong network of people that become invested in a farm initial when staring out this will very likely be the people that you ready know within your own circle so like friends , your family's , neighbors and colleagues these are all people that already know you and many of them can be advocates your farm and help spread the word from there worth of mouth will start happen and will a little bit of more marketing effort on your side you can really gain loyal base of customers pretty rapidly.
lets have deeper look into available market stream and see how they are doing the current environment with everything that is going on
⛺famers markets
farmers markets are probably one of the easier market stream to get start with they have lower barrier to entry and come with a lot of benefit , one the biggest benefit is probably fact that farmers markets bring together many customers in one place you don't have any advertising yet you get from advertising that is done by farmers market themselves you can basically tap into in an already existing customers base without having to do a lot of marketing and that is probably also one of its downsides because of the facts that its low barrier to entry and the fact that it comes with many benefits.
there can be a lot of competition at the market , more farmers that were pretty much selling all the same crops and same produce now with al that competition that is not pretty situation to be as a beginning farmer and at that points becomes important to set yourself part from the rest and that is where brand comes from into play, I think most of us have preferred brand we tend to buy from whether it is clothing , tools or whatever in some way or shape we tend to consume from the brand that we identify with simply because of the quality the pricing or we share the same values.
🏡Restaurant
Restaurant can be a great place to sell your produce at if you know what you ae doing, although restaurants do come with an extra set of consideration and complication they can have their place in your overall selling strategy though it is important to be caution the reason i say this is restaurant industry is quite risky and an unpredictable.
members are not stable industry restaurant come and go and where one day you may have found yourself a great restaurant customers the next day they can be out of business so that is really something to take into consideration , when researching for restaurant to sell to it is best to select restaurant with a proven track record that have been in business for a while , this way you can sure that its not new restaurant and they are really very like well manage by owners, other consideration is fact they can be ready slow to pay their bills and in facts many cases you even chase your money.
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